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Three actions, three different effects. Mixing them up is the most common source of confusion in the builder.

Save

Stores your draft. Nothing on the live site changes.

Publish

Renders your pages and puts them live at your store’s URL.

Snapshot

A restore point you can roll back to.

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One live site per store

Publishing any storefront replaces whatever was live before - last publish wins. Extra storefronts are effectively drafts.If your live site shows an old or unfamiliar design, another storefront was published more recently.

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Snapshots

Save a snapshot before any change you might want to undo. Restoring one replaces your current draft and reloads the builder.
Restoring does not republish. The live site keeps serving the old version until you press Publish again.

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Troubleshooting

Once it’s live, point your own domain at it with Custom Domain.
Last modified on August 2, 2026