> ## Documentation Index
> Fetch the complete documentation index at: https://docs.komerza.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Review Requests

> Ask customers to review their purchase, on your storefront or on Trustpilot

Review requests are how your store asks buyers for a review. Komerza reviews are available on **every plan, including Free**. Sending customers to **Trustpilot** instead requires the **Premium plan** (Business includes it).

Go to **Settings → Reviews** (sections: Requests, Trustpilot, Automatic reviews).

## Two moments to ask

| Setting | What it is | Choices |
| - | - | - |
| **Leave a review** | The button on the delivery email, the one that carries the order. | Disabled, Komerza, Trustpilot |
| **Follow-up** | A separate email sent some days after delivery, asking for a review. | Disabled, Komerza, Trustpilot, plus a delay of 1 to 30 days (default 3) |

Each can point somewhere different. A common setup is **Komerza** on the delivery email and a **Trustpilot** follow-up three days later.

A new store starts with **Leave a review: Komerza** and **Follow-up: Disabled**, which is what every store had before this setting existed.

## Komerza reviews

The customer lands on a passwordless review page on your storefront, where they can rate and review each product on the order. Reviews appear on your product pages and in **Reviews** in the dashboard, where you can reply to them.

## Trustpilot

Pick Trustpilot in either dropdown and the **Trustpilot** section appears.

### The review link

Whenever Komerza itself links to Trustpilot (a Trustpilot button on the delivery email, or a follow-up Komerza sends), enter the domain your Trustpilot profile is registered under, such as `yourstore.com`. Customers are sent to `trustpilot.com/evaluate/yourstore.com`. These reviews are organic rather than Verified, and there is no limit on them.

### How a Trustpilot follow-up is sent

A **Trustpilot** follow-up can go out in one of two ways:

**Official (Trustpilot sends it).** This uses Trustpilot's **Automatic Feedback Service**. In Trustpilot Business, go to **Get reviews → Automatic Feedback Service** and copy the unique address it gives you (it ends in `@invite.trustpilot.com`). Paste it into **Trustpilot invitation address**. Komerza blind-copies the delivery email to that address, with Trustpilot's structured-data snippet carrying the customer's email and the order ID as the reference. Trustpilot sends the invitation and any reminders on **its** schedule, so the follow-up delay in Komerza is greyed out; set the timing in Trustpilot.

* Reviews get Trustpilot's **Verified** badge, and Trustpilot de-duplicates invitations itself.
* Every invitation counts against your Trustpilot plan.
* The customer's email address is shared with Trustpilot. That is your decision as the seller; make sure your privacy policy covers it.

**Link (Komerza sends it).** Komerza emails the customer itself after the delay you chose, with the link to your Trustpilot review page. Unlimited and independent of your Trustpilot plan, but the reviews are organic rather than Verified.

## When a follow-up is not sent

The follow-up is checked again at the moment it is due, and is dropped if by then:

* the order was refunded, disputed, charged back or cancelled;
* the customer has already reviewed every product on the order (Komerza destination);
* the customer used the **Stop these emails** link in an earlier request from your store;
* you switched the follow-up off, or your plan no longer allows Trustpilot.

At most one follow-up is sent per order. Undelivered orders are never asked about.

## Rules

Every buyer gets the same request. Do not offer rewards for reviews or ask only customers you expect to be happy: Trustpilot removes profiles that do, and Komerza does not provide a way to.

If you lose the Premium plan, your Trustpilot settings are kept but requests fall back to Komerza reviews until the plan is back.

## Automatic reviews

The **Automatic reviews** switch, also under **Settings → Reviews**, has Komerza leave a 5-star review on each product a customer has not reviewed three days after delivery. A review the customer writes later replaces it.

> [!WARNING]
>
> The purchase is real, but the rating is not: the customer paid and got the
> product, yet never said it was five stars. In the EU, publishing a review the
> consumer did not actually give is a banned commercial practice (Unfair
> Commercial Practices Directive, Annex I, as amended by the Omnibus Directive,
> in force since May 2022). The UK banned fake reviews in April 2025 under the
> Digital Markets, Competition and Consumers Act. A verified purchase does not
> change that. If you sell to consumers in those places, leave this off. You
> are responsible for the reviews your store shows.

## Customising the email

The follow-up email is a store-branded email like your receipts. On the Business plan you can replace its template under **Settings → Notifications → Customer emails** ("Review request"); it supports the order tokens plus `REVIEW_LINK` and `OPT_OUT_LINK`.


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